JoAnna | Lifestyle Content

The Challenge:

JoAnna Pallante approached us to help her create eye-catching lifestyle video content for her growing YouTube and social channels. She wanted something that felt authentic to YouTube, but that also had an elevated and professional quality.

The Solution:

We incorporated the very YouTube-friendly and engaging video format of a make-up tutorial. Our goal was to add value to her viewers, while also giving them a glimpse of her sense of humor and overall persona. The showcasing of specific products and revealing tips & tricks, allowed JoAnna to bump up her commission based sales while staying consistent with her video content.