Marcus Skincare | Product & Lifestyle Video

The Challenge:

Marcus approached us with a very clear vision of the type of content he wanted and the consumer he wanted to attract. Our challenge was to find the perfect model, who could accurately and effortlessly represent the brand, and to capture the aspirational visual aesthetic of the men’s skincare line.

The Solution:

We drew inspiration from music videos, fashion videos, skincare ads etc. We sourced a location that spoke to the aspirational lifestyle of the customer, and found our model through our tight network of Los Angeles professional actors. The last step was creating a fun, stress-free environment onset, and just letting the camera roll.