Inceptly & Diff Eyewear | YouTube Ad

The Challenge:

Chris Cole and the gang at Inceptly approached us with the task of bringing this hilarious yet informative video for Diff Eyewear to life. We loved Chris’ script, which featured Napwoman and Slumperlady - two “badass” superheroes spreading the word about the dangers of blue light. The question was, how do we translate the fantastical goods of the script into production, without losing the bad-ass-ery and magic of these two epic characters?

The Solution:

Our extremely talented D.P. and gaffer experimented with the combination of blue lights and warmer toned lights in order to give our ominous blue-light villain a real, visual presence in the video. Performance-wise, we upped the humor by leaning into the cheesiness of superheroes… especially superheroes who really just want to go back to bed. Inceptly incorporated some amazing graphics on the post-production side to really give the video a fun, comic-book feel. We handled production and the initial edit for this fun video.