Von Rock Law | Website & Social Content

The Challenge:

The ladies of Von Rock Law needed updated website and social content to bring levity to topics such as Estate Law… which in itself, is a challenge. Since we have no legal training, we also faced the challenge of turning complex legal terminology into digestible content for the everyday viewer.

The Solution:

We wanted potential Von Rock clients to see the team for who they are and not just want they do. We tailored their video content around their personalities and approachability, since that is truly what sets them apart from your typical, intimidating law firm. We brought humor to their educational content, so that it’s engaging for the average viewer, and focused on highlighting not only who they are inside the office, but outside the office as well. Von Rock is also female owned and operated firm, so we wanted to embrace that femininity rather than shy away from it. All in all, we created video content that felt as unique and approachable as the team members themselves. Who knew Estate Law could be so fun?

The Impact:

Unlike many of our clients, Von Rock wasn’t focused on driving sales or boosting brand awareness. Their primary goal was to educate potential clients and distinguish themselves from the traditional, often ‘stuffy’ image of law firms. Our video campaign resonated deeply—earning positive feedback from both clients and peers. As a result, Von Rock not only saw growth in their client base, but also attracted more of the right kind of clients for them.

If you’re a business looking to create meaningful website and social video content that actually reflects who you are—let’s talk. Set up a call and let’s bring your brand to life.