Pretty Litter | Broadcast Commercial

The Challenge:

For this project, it was imperative that we maintain the fun and the pizazz of the original YouTube spot, while significantly condensing it. A two minute spot was suddenly becoming a thirty second spot. How do we tackle our client’s value props, speak to their customer, and maintain the feel of the original with a quarter of the time. Not to mention, we had to recreate the tone and the environment so that it felt as iconic as the original spot (if not better).

The Solution:

Scripting and prep were key here. Since we only had 15-30 seconds to tell a 2-3 minute story, we had to make those seconds count. Every line of dialogue had to be both purposeful and entertaining, and every shot needed to be pre-planned and storyboarded. On the shoot day, we shot exactly what we had planned but also left room to play, because you never know what genius might appear in the moment.

The Impact:

As of 2025, the original YouTube spot has racked up over 35 million views, and the broadcast commercial remains a top performer for Pretty Litter. That’s the power of strategic, standout marketing. If you’re ready to break free from the pet-brand pigeonhole and elevate your brand, let’s talk. Schedule a free intro call with Take2 today and discover how we can help you capture your audience in a fresh, unforgettable way.

30 Second Spot

15 Second Spot

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