Client: Pretty Litter | Broadcast Commercial

The Challenge:

We approached Pretty Litter with the idea to expand our Cat Goddess world into a follow up spot. We wanted to hit the value prop of odor control in the context of being able to host parties without the fear of having a “cat lady” apartment. Since our Cat Goddess has a very girl about town/ socialite vibe, this felt like a match made in heaven. We pitched the concept, wrote the script, and brought Pretty Litter’s vision to life.

The Solution:

This shoot was especially challenging due to a tight turn around time (to hit the airwaves pre-holiday season) and needing to bring on an entirely new crew. We used every resource available, called in favors, and worked day and night to produce the best possible spot in the shortest time possible. Enjoy!