Client: Pretty Litter | Broadcast Commercial

The Challenge:

Pretty Litter needed a standout holiday campaign—one that tapped into the stress of hosting while dealing with stinky kitty litter. They didn’t want a holiday specific campaign, but something with an evergreen twist. Our solution? Expanding the beloved Cat Goddess into a follow-up spot that hit the perfect balance of humor and product value. We crafted a concept that showcased Pretty Litter’s unbeatable odor control in a way that resonated with social, stylish pet owners—once again emphasizing that we’re not ‘Cat Ladies.’ We’re ‘Cat Goddesses.’ With a script that sparkled and a vision that aligned perfectly with Pretty Litter’s brand, we delivered a campaign that was both timely and timeless.

The Solution:

This shoot was especially challenging due to the tight turn around time (to hit the airwaves pre-holiday season), not to mention we had to work with an entirely new crew. We used every resource available, called in favors, and worked day and night to produce the best possible spot in the shortest possible time. We created an etherial, other-worldly party (thanks to our fantastic production designer), found the perfectly pink party dress, and tackled the customer’s paint points head on in a fun, relatable way (duh!).

The Impact:

This holiday spot was a smash hit—driving sales right when pet owners needed Pretty Litter most: ahead of family gatherings and festive celebrations! But the real win? This campaign wasn’t just seasonal. With its evergreen appeal, it addressed a key customer pain point that previous spots hadn’t tapped into.

Struggling to refine your brand’s messaging and connect with your audience? Let’s change that. Book a call with Take2 and see how we can craft video content that not only sells but strengthens your brand identity year-round.