L’Ange Haircare | YouTube Ad

The Challenge:

This was one of the first YouTube ads we created for L’Ange Haircare and Inceptly Marketing. We wanted to draw on a format that was familiar to YouTube audiences, while adding a unique twist within the first five seconds. We also needed to demonstrate just how well the L’Ange Le Volume product performed, even under unique circumstances.

The Solution:

We decided to model our video after a typical ‘influencer-style’ YouTube make-over video. Also, who doesn’t love a make-over? Our twist: the subject of this make-over is actually a legitimate recluse/hoarder. So just when the viewer thinks ‘oh it’s another makeover video’… it’s not. And, hey, if L’Ange can bring a hoarder’s hair back to life, imagine what it can do for your hair. Written, produced, and edited by Take2.