Client: Pretty Litter | Martha Broadcast Ad

The Challenge:

Martha’s footage had already been shot by her production team in New York, so Pretty Litter asked us to essentially fill in the other side of this split screen concept. We not only had to find an actor who was capable of playing off of what Martha had already done, but we also needed to compliment a pre-existing aesthetic. This particular spot was also scripted before we came onboard.

The Solution:

Through our vast network of performers, we found the perfect actor. In fact, we’ve included a director’s cut below with a bit more of his hilarious improvisation. Our production design team also created the perfect messy/ bachelor backdrop without pulling focus from Martha. In the edit, we chose to use a fluid swipe in/ swipe out, to blend the two different styles without drawing too much attention. Essentially, our goal was to make Martha and Bryson a match made in heaven.