Pretty Litter | ‘Badd Cat’ YouTube Ad

The Challenge:

One of our longest and most beloved clients, Pretty Litter, approached us with a challenge: create a YouTube ad that’s bold, attention-grabbing, and completely outside the box. This time, they gave us more creative freedom than ever before—letting us go full throttle with our ideas. With a tight deadline to meet (the ad had to be ready to go live at the start of 2025), we got to work and went claws to the wall!

The Solution:

We’d always wanted to bring personify a cat spokesperson, but previous attempts faced some pushback. Drawing inspiration from our own experiences with pets, we created the ‘Badd Cat’ persona: a mischievous feline who does whatever he wants, when he wants—yet is still mommy’s little boy who deserves the best litter on the market. With our dream team in place, we cast a longtime friend who we knew would absolutely crush the role. The result? Well, you’ll just have to see for yourself.