Client: Nutrisense | YouTube Ad

The Challenge:

Nutrisense, a health and wellness company, approached us looking for an informative yet humorous YouTube Ad. Unbeknownst to us, the health and wellness industry comes with it’s own set of challenges. There are very strict perimeters around what you can and cannot say, and intricate details that make the product groundbreaking. How does one navigate those perimeters, inform the viewer about the technical details of the product, all while speaking to a specific audience?

The Solution:

We chose to deliver three separate hook options for the client to test, each one focusing on a different dieting pain point. ‘No Carb Cathy’ struggles with cravings, ‘Fad Diet Dave’ is always falling off the diet wagon, and ‘Hangry Heather’ is restricting herself into hangry oblivion. The three characters converge in the core section of the ad, where our knowledgable Spokeswoman is able to deliver the technical details of the product in a way that our other characters (ahem and our audience) can understand.